Leverage Inbox Messaging On Facebook To Increase Your Sales

We’ve all had a moment where we are researching a particular brand, product, restaurant or potential Christmas gift and we end up wishing we could reach out to the brand and ask a quick question to clarify something or get instant feedback on a specific concern.

Thanks to Facebook’s inbox messaging feature, this is possible and brands should use their Facebook page’s wisely to take advantage of this as a means to boost sales.

Facebook claim that 53% of people are more likely to shop with a business they can message directly, and that makes the functionality already available on every Facebook business page very valuable if used correctly.

Facebook have designed the inbox feature for business pages in a way that makes it easy to communicate with followers or other Facebook users who message your business.

The social media firm have done this by offering the tools to interact with current and potential customers via an intuitive interface that enables you to keep your messages organised and respond to them in a timely manner.

One of the most useful features you can utilise is the possibility to turn on instant replies or away messages to automatically respond to customers, ensuring that you do not miss a sale or opportunity to show an interested customer that you are available and willing to respond quickly with an automated response before you specifically and personally follow up on their message.

If you have special hours or will be away from your business for an extended period of time, you can turn on away messages to let customers know when you’ll be back to respond. This will allow the user to know that you will get back to them as soon as possible because their message is important to you and your business.

That is what it is about, after all, showing the user that you respect them and you appreciate their interest in your brand or business. By making an effort to respond as soon as you are able, you transmit that idea to the user and you are able to continue a conversation with a potential customer that could end in a successful sale or conversion.

If you do not feel comfortable replying to messages, or you simply do not have the time to do so, ITSys can take on the responsibility to professionally manage your Facebook page, responding to users who message your business with your best interest in mind, while also managing other aspects of the page.