Use Social Media To Boost Traffic To Your Business Blog

So you’ve set up a great website and decided to add a blog to it in order to gain more traffic and engage with users in a unique way. Remember that with any blog, the quality and value of the content is of paramount importance. If you do not provide valuable content for potential readers that portrays you or your company as an expert or at least a person with interesting ideas on a subject, people will not bookmark your blog or subscribe to your feed.

Also, the visitors to your site will stay for a short time if they do not find the content of interest. Once you know that you have interesting content that is of value, you need to attract traffic to your blog so that they can see the content that you are putting on your site for their benefit, and you can build a consistent following. This is where social media can be particularly useful.

Making use of social media will ensure that more people are exposed to your blog. Twitter is a very fast and easy way to get new people to visit your blog daily, as you can announce to Twitter users whenever you have new content, and they can easily click through to view.

The same can be said for Facebook, which is even more popular in terms of user numbers, and if you have a company page on Facebook, you can share blog posts on the platform so that people who like your page can see the content. Instagram can also be valuable for brands that are visual and can be showcased more naturally on the image-based social media site. 

Using social media is smart because you can be more targeted with your posts through Facebook or Instagram advertising and post boosts, helping you to attract the right readers. You can specifically target people you wish to be exposed to your blog by their profession, gender, age and location.

LinkedIn is another great platform where you can post your business’ professional blog posts to build an audience. If your blog post on your company website is a good fit for LinkedIn, post a part of it as an update on your company page, linking to your website so that people can continue reading the rest of the blog on your company website.

Not only will you expose your website content to a wider audience, you’ll also increase traffic to your site.

ITSys assists companies to create and manage their company social media pages successfully and professionally. We offer a dedicated Facebook for Business and Social Media page manager who creates professional posts, custom image designs, engages with your following, and moderates comments while you focus on running your business.