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1. The Powerful Combination Of Your Website And Social Media
In marketing terms, a good website and social media presence can combine powerfully to give a business the edge over its competitors, allowing it to attract and convert sales and represent the brand in a positive and engaging way. ITSys assist clients with both website and social media management to create a powerful brand image that users can identify with.
The powerful digital presence of this combination can lead to success for your business. Social media attracts your audience, and a professional website provides you with the platform from which to demonstrate what your brand has to offer, increase quality engagement, and reach your marketing and business goals.
The posts you publish on social media provide exposure to the people you want to reach and the ability for these people to get a taste of what your business offers.
When someone clicks from your social media content to your website, they can take action - from learning more about your business offering, to signing up to hear from you, to considering a product purchase directly from the site. This allows you to engage with potential customers and create a lasting relationship.
A great example of this is an online florist that puts together flower arrangements and hampers that can be purchased online and delivered to the intended recipient.
By using a Facebook page and an Instagram account, the florist is able to showcase their beautiful arrangements and the kinds of hampers they have delivered in the past. That visual element attracts users who may be interested in purchasing a bouquet of flowers for a loved one.
The website link is included in the social media post, prompting the user to click through to a professionally-created website that provides further options, packages and pricing, giving the user all of the information they need to decide whether they want to make a purchase or not.
E-commerce functionality built into the website means that they can purchase and pay for the arrangement directly from the site, and the business has then converted a lead that arrived from social media, completing the sale and seeing the benefit of the powerful combination of social media and a great website.
ITSys assists companies to create and manage their company social media pages successfully and professionally, including on the largest social media platform, Facebook.
2. Four Great Facebook Tools For Your Small Business
Social media offers businesses a new and exciting way to engage with customers that didn’t exist a couple of decades ago. Facebook, as the world’s most popular social media platform, is particularly powerful and useful in attracting customers for your small business. Facebook Advertising gives your business a positive social media exposure, and the marketing specialist ensures that the audience targetted adds value to your business.
Setting up and managing a Facebook page for your business gives you the ability to connect with the customers you're looking for and build lasting connections with them.
Thanks to Facebook’s innovative functionality that has been built with businesses in mind, you can access key tools, share business info, photos and videos, and invite customers to contact you directly.
Here are a few great Facebook tools that will benefit your small business:
Share content and spark conversations with posts
Posts are a great way to give updates and stay top of mind with followers. Include images or videos so your posts will stand out and catch attention. Connect with a vibrant community and meet current and potential customers where they spend their time to discover things they care about. Tell your business story visually and inspire customers to take action through posts and stories.
Let customers see your product or service in live videos
You can live stream using just your phone or on your desktop computer if it has a camera. Host events and conversations, showcase products or take people behind the scenes of your business with this innovative tool that can build a lasting connection with users. An importer of sought-after products or unique collectors items may, for example, host a short live video showing the unboxing of new stock that has just arrived to get fans excited and interested in the items.
Have one-to-one conversations using private messaging
Answer questions and build real connections by maintaining conversations with the people who follow and engage with your page. Visit your Page Inbox frequently to respond to messages that you receive privately through Messenger. Users may have questions that they want to pose to someone from the business privately. Too many pages are simply not monitored and waste the opportunity to speak directly to social media users. Impress your Facebook followers by responding timeously to private messages, building loyalty and trust.
Manage bookings
Manage bookings directly from your Facebook Page with the appointments tool. Set up a "Book Now" button to start booking more appointments. See all of your bookings on your Page and sync them with your personal calendar. Then send customers confirmations, reminders and follow-ups. This tool is particularly useful for service providers such as hairdressers, therapists and people whose businesses rely on people booking appointments to access your service.
Curated Facebook campaigns keeps your business engaged with new potential customers, showcases your product and service offering positively, while growing your page exposure and increasing your brand awareness to your target audience.
ITSys assists companies to create and manage their company social media pages successfully and professionally. We offer a dedicated Facebook for Business and Social Media page manager who creates professional posts, custom image designs, engages with your following, and moderates comments while you focus on running your business.
3. Use Social Media To Boost Traffic To Your Business Blog
So you’ve set up a great website and decided to add a blog to it in order to gain more traffic and engage with users in a unique way.
Remember that with any blog, the quality and value of the content is of paramount importance. If you do not provide valuable content for potential readers that portrays you or your company as an expert or at least a person with interesting ideas on a subject, people will not bookmark your blog or subscribe to your feed.
Also, the visitors to your site will stay for a short time if they do not find the content of interest. Once you know that you have interesting content that is of value, you need to attract traffic to your blog so that they can see the content that you are putting on your site for their benefit, and you can build a consistent following. This is where social media can be particularly useful.
Making use of social media will ensure that more people are exposed to your blog. Twitter is a very fast and easy way to get new people to visit your blog daily, as you can announce to Twitter users whenever you have new content, and they can easily click through to view.
The same can be said for Facebook, which is even more popular in terms of user numbers, and if you have a company page on Facebook, you can share blog posts on the platform so that people who like your page can see the content. Instagram can also be valuable for brands that are visual and can be showcased more naturally on the image-based social media site.Â
Using social media is smart because you can be more targeted with your posts through Facebook or Instagram advertising and post boosts, helping you to attract the right readers. You can specifically target people you wish to be exposed to your blog by their profession, gender, age and location.
LinkedIn is another great platform where you can post your business’ professional blog posts to build an audience. If your blog post on your company website is a good fit for LinkedIn, post a part of it as an update on your company page, linking to your website so that people can continue reading the rest of the blog on your company website.
Not only will you expose your website content to a wider audience, you’ll also increase traffic to your site.
ITSys manage company social media pages successfully and professionally. Our dedicated Facebook for Business and Social Media page manager will creates weekly posts, custom image designs, and moderates comments while you focus on running your business.
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